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MARKETING ADVANTAGE

Our exclusive programs, proprietary networks, leading technology, and unparalleled marketing support equip us to provide best-in-class service and a multifaceted, competitive advantage in selling luxury properties.

Wealth mapping,GeoFencing and buyer analysis enables precise identification, enhanced targeting, and direct communication of properties to their most qualified prospects around the globe.


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Property campaigns strategically deployed to targeted audiences across various dynamic platforms. We’re able to target buyers based on the sites they visit, their Google Search history and apps installed on their phone.  We can effectively target any profession, interest, neighborhood, private affiliations and more.


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Amplifies property marketing through direct access to a private network of top luxury agents and clients nationwide.


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A full-service team of marketing professionals and a creative studio who position properties as the ultimate in luxury real estate.


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Ideal for sellers with privacy concerns, Private exclusive listings are off-market homes that can be shared by a Compass agent with their compass colleagues directly. Property details aren’t disseminated and won’t appear on public home search websites.


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QUALIFIED BUYER TARGETING

Wealth mapping, GeoFencing and buyer analysis enable precise identification, enhanced targeting, and direct communication of properties to their most qualified prospects around the globe.

We search and filter an exclusive database of 157,000 individuals with a minimum net worth of $5 million across 193 countries. Of these, more than 29,000 have a verified net worth of over $30 million.

We match your property with wealthy buyers whose lifestyle, interests, and profile align with the attributes of your home.

Sample wealth groups include:
  • High Net Worth Executives
  • Tech Industry Leaders International
  • Entrepreneurs
  • Luxurious Locations 

Next, we send these individuals luxe, bespoke property marketing materials that speak to your home’s unique brand.

 

Sample materials include:
  • Property Print Materials Digital
  • Videos & Brochures
  • Curated Gift Boxes
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DIGITAL MARKETING

We use both a dedicated in-house team & outside consultants, to expertly craft property campaigns strategically deployed to targeted audiences across five dynamic platforms. Consequently, we receive the greatest web traffic when compared with other brokerages & teams. We’re able to target buyers based on the sites they visit, their Google Search history and apps installed on their phone.  We can effectively target any profession, interest, neighborhood, private affiliations and more.

*Sourced via Sprout Social and Google Analytics, 1.1.2020–12.31.2020
**Website traffic sourced via SimilarWeb,6.1.2021–6.30.2021
***Sourced via Google Analytics, 1.1.2020–12.31.2020.

 

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THE LUXURY DIVISION

By virtue of admission into the Compass Luxury Division, our most prestigious properties are shared with an elite audience of luxury consumers, top brokers, and qualified buyers around the world.

* Internal Compass data
** Agents are defined as all licensed agents on the Compass platform as of 3/31/21.
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IN-HOUSE MARKETING & DESIGN

In 2020, we have produced over 1 million different pieces of marketing content.* Our team consists of expert marketing strategists, designers, product marketers, media buyers, PR specialists, and creative producers who hail from the world’s foremost brands.

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SERVICES INCLUDE

  • Luxury Strategy
  • Design
  • Art Direction
  • Copywriting
  • Property Branding
  • Project Management
  • Media Planning
  • Digital Strategy
  • Creative Production
  • Public Relations
  • Social Media
  • Target & Market Analysis
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PRIVATE EXCLUSIVES

Ideal for sellers with privacy concerns, Private Exclusive listings are off-market homes that can be shared by a Compass agent with their Compass colleagues directly. Property details aren’t disseminated and won’t appear on public home search websites.

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OFF-MARKET STRATEGY

  • Development of Buyer Profiles & Buyer Wealth Mapping Analysis
  • Property Branding Exploration
  • Photography / Drone Footage / Videography
  • Bespoke Design Materials
  • Password Protected Custom Website Production
  • Client Gifting Preparation
  • Internal Compass Promotion to Luxury Agent Network
  • Strategic Digital Promotion
  • Wealth-Associated Client Mailing
  • Luxury Brand Partner Event
  • Promotion via Sports & Entertainment Division at Compass
  • Promotion on Compass-Owned Media Channels

Work With Us

Bringing together a team with the passion, dedication, and resources to help our clients reach their buying and selling goals. With you every step of the way.

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